50 stats that show the importance of online reviews

1. 92% of consumers now read online reviews vs. 88% in 2014

2. 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014

3. Star rating is the number one factor used by consumers to judge a business

4. 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews!

5. 68% say positive reviews make them trust a local business more vs. 72% in 2014
6. 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014

7. 60% of consumers have searched a business at least six times per year vs. 56% in 2014

8. There has been a considerable decrease in those that “never” search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14%

9. 73% have read online reviews on a desktop
10. 38% have read online reviews on mobile internet vs 24% on a mobile app

11. 29% have read reviews on a tablet

12. 33% believe all local businesses should have websites designed for mobile vs. 25% in 2013

13. 61% are more likely to contact a local business if they have a mobile optimized site

14. 40% of consumers form an opinion by reading one to three reviews, vs. 29% in 2014

15. 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014

16. 88% of consumers form an opinion by reading up to ten reviews vs. 84% in 2014. This means it’s important to have a large body of reviews, as customers are reading more reviews now than in all years past.

17. Only 12% are prepared to read more than 10 reviews vs. 16% in 2014

18. 26% of consumers say it’s important that a local business responds to its reviews

19. Only 14% of consumers would consider using a business with a one or two star rating

20. 57% of consumers would use a business with a three star rating

21. 94% of consumers would use a business with a four star rating

22. 51% of consumers will select a local business if it has positive reviews

23. 88% trust reviews as much as personal recommendations, vs. 83% in 2014

24. 48% will visit a company’s website after reading positive reviews

25. 23% will visit the business premises directly after reading positive reviews

26. 9% of consumers will phone a business after reading positive reviews

27. 95% of consumers suspect censorship or faked reviews when they don’t see bad scores

28. Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers

29. More consumers are interested in “good value” than before, while less are concerned about the “expertise” of a business

30. Word of mouth is still the most popular method of recommendation for consumers despite a 2% drop year over year

31. On average, a consumer will look at over 10 information sources before making a purchase

32. Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family

33. 88% of online shoppers incorporate reviews into their purchase decision

34. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops

35. Reviews are especially important for local searches as they influence up to 10% of the ranking

36. Only reviews from friends and family are trusted more than online reviews. Reviews from experts and celebrity endorsements are less trusted than online reviews

37. 30% of consumers assume online reviews are fake if there are no negative reviews

38. The three online platforms dedicated to reviews with the most global traffic are: Yelp, TripAdvisor, Foursquare

39. 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based on customer service

40. 100% of customers who make over $150,000 annually claim to leave reviews when it comes to a poor customer service experience

41. Reviews of 50 or more, per product, can mean a 4.6% increase in conversion rates

42. 63% of customers are more likely to make a purchase from a site which has user reviews

43. 105% customers are more likely to purchase while visiting, when site visitors interact with both reviews and customer questions and answers and spend 11% more than visitors who don’t interact

44. Reviews produce an average of 18% uplift in sales

45. 64% of consumers would read online reviews when purchasing technology items

46. 68% of consumers trust reviews more when they see both good and bad scores

47. Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service

48. 86% of people will hesitate to purchase from a business that has negative online reviews

49. Number of reviews posted every minute by Yelp users is 26,380

50. If a business resolves its issue quickly and efficiently, 95% of unhappy customers returns back to your business