How important are online reviews to getting people to visit your community?
Do you have a Reputation Marketing program?
If you are not marketing your community on the web, how easy is it for the Generation X folks and Boomers to find your website?
Your website allows them to not only find what they are searching for but you can position yourself as an expert. Remember that people do business with who they know, like and trust. Your digital marketing allows you to establish yourself and your staff as those persons. Do they trust that you will take care of them and/or their parents?
Is it Easy for Prospects to Find You Online and Come to Trust You
There are seven parts of a great online marketing plan for your community:
Website: Optimize the community’s most valuable marketing asset, your website.
Reputation Marketing: Allows you to hide bad reviews and promote great reviews over the many review communities online, by using reputation marketing you can leap ahead of your competition.
Landing Pages: Build a list by giving great valued information to prospective community members via conversion designed landing pages.
Email: Share information with the people have requested more information by opting in on your landing page that responds with an email marketing campaign that will position you as the expert.
Blog: Allows you to position yourself as an expert and provide resources for prospective community members. You want loads of really good information making your blog the source they keep referring to for help and guidance.
Social Media: This is where your staff and community members can share photos of events, ask questions of community members, build a true interaction between community members, their families, staff and potential community members. Social media use can naturally increase your exposure,
Retargeting: By placing a retargeting pixel on your website you can place ads strategically place on the internet by using Adroll, Facebook Ads or even LinkedIn Ads. This is an excellent source to increase website traffic and interaction.
Digital marketing allows you to narrow down to the demographic and geographic area of your prime prospective community members. It can even help you market to the prospective members who have the qualities, interests, and resources that of your model community member.
Inbound marketing tactics as mentioned above allow you to measure you ROI versus traditional advertising such as print, radio, and television.
This guide is written in a series of posts and these posts get into the nitty gritty of each one of these seven digital marketing steps. You will learn tactics and techniques that can have your community at 100% occupancy with a wait list.