Provide Free Content
By providing content for free, you present your company as an expert in the industry and showcase that expertise. Your prospects will come to know your company as their trusted source for information and you’ll continue developing relationships with your current tenants. 95% of buyers choose the company that provides them with ample information to navigate the buying process at each stage (Clear Pivot, 2016).
If you want more people to read your content, personalize your email to make them feel important. Dear Steve instead of Dear Friend improves click-through rates by 14%, and conversion rates by 10% (IlluminAge, 2015).
Being mobile friendly is key in today’s society as everyone is constantly on the go. We move at a faster pace than ever before. Since your goal is to connect and build relationships with seniors, you need to make sure the recipient can easily follow your content on their mobile device. 80% of people will delete an email simply because it doesn’t look good on their phone (IlluminAge, 2015).
When of the best things you can do to gain viewership is to send your email in the morning. This is when people are fresh and more receptive. At the end of the day, people have hundreds of things on their mind and their mood is often drastically different. IlluminAge found 58% of adults check their phone first thing in the morning.
There’s a variety of email marketing and tracking platforms available to choose from. These will provide the data and analytics you need to determine the effectiveness of your email marketing campaigns. They’ll also help keep your content consistent and give readers the option to unsubscribe, an option required by law.
Email marketing has an extremely high ROI; treat your subscribers with integrity and respect as they’re a high source of revenue and one of your most valuable and profitable source of revenue.