How does Adroll’s retargeting work?
Why is retargeting so effective?
Retargeting generates greater exposure by keeping your brand front and center and bringing “window shoppers” back when they’re ready to book a tour. Every time your potential community member sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
Retargeting Best Practices
Retargeting is most effective if you segment your visitors (eg, people who looked at your communities website) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.)
The best performing retargeting creative has a clear call-to-action and promotes an offer.
This information can be used in order to narrow the target of your ad. For example, you can cater your ad only to married people between the ages of 65 and 85 who are the owners of homes valued at more than $200,000, are looking for dementia care, and who use to be online on Wednesdays between 7-9 a.m. This means, in other words, that you can design your ads to cater to only the audience that fits your exact client profile.
Online paid advertising can be used, as mentioned above, as a method to find prospects who want your services now. This advertising channel provides you reach, scale, control and consistent results. Then you can use your engaging content to turn these website visitors and prospects into your assisting living community’s future residents. Pairing a strong organic marketing component with advertising campaigns is the foundation for a holistic strategy.