assisted living social media marketing

Assisted Living Social Media Marketing

Social Media is where most People Spend Their Time Online

Social media is the most popular online activity nowadays. When users go online, they spend one fifth or 22 percent of their time engaging on the social media channels. The average internet user spent at least 6.15 hours each day in 2014. Of these, 30 percent of the time or 1.72 hours is spent on social media. What’s even encouraging is that this amount of time is even growing very fast, from about 1.72 hours in the year 2014 from 1.5 hours in the year 2012.

The bottom line: It is clearly easy to see that social media is a key element for success in your marketing strategy. Many marketers have realized this potential and you will be missing out on a big chance to grow your relationships if you haven’t started building a strong social media presence. Isn’t it about time your assisted living community had a Social Media Marketing plan?

Social Media Helps Your SEO

Search engine optimization is very important when it comes to ranking high in the search engines. Apart from helping you develop strong bonds with your prospects, social media also enables you to meet and connect with various influences in healthcare, lifestyle, and assisted living communities. When you are connected with these influencers, you are able to promote your content through their blogs and social media and vice versa.

With each post shared by an influencer or interacted with on social media, there is a higher potential for inbound links and more traffic to your website. This plays a major role in increasing your authority in Google leading to higher rankings in the search engines.
Ranking high on the search engines also gives you the opportunity to get in front of various influencers. When you rank high, many people will come to your page thus attracting even more and more influencers to your page. These influencers will write about you an even provides links back to you directly increasing your traffic.

Social Media also provides a lot of Data, Allowing You to Learn More about Your Audience

Most of the social media platforms like Facebook, Instagram, Twitter, and LinkedIn can provide you with data to better understand your customers. By using the social analytics tools, you can unearth the insights on what type of content your followers like reading. This allows you to create content that is geared towards them thus taking your social media marketing to a whole new level. The more your content closely answers search engine queries, the higher you will be placed in the search engines.

Social media marketing is a powerful way for you to reach all your prospects and customers. There are lots of strategies that you can use to get your content in front of them including posting on your community’s social media and paying for ads. Due to the personal nature of your services, building and fostering relationships with your senior community’s customers is very necessary. Creating a great content, broadcasting it, and engaging with your audience is the best way to start a successful social media marketing strategy.

I am a digital marketer that got my start marketing my restaurant businesses in Costa Rica and San Juan del Sur, Nicaragua. I took my online marketing success and joined an elite online SEO Mastermind to learn SEO. These skills have allowed me to drive traffic and leads to my clients and other SEO’s websites. Now I am a digital nomad based out of Chandler, Arizona but spend much of my time in the Tropics.