Basically, don’t think of the content as another place to sell. Content marketing gets leads because you’re showing yourself as an expert. You’re offering information or solutions to a specific problem to show you know your field and you know your stuff. Then at the end, you will provide information on how to contact you both on and offline.
The truth is that customers will remember the good value and they will remember when you keep offering them help. They are willing to follow you to your sales site or to your business pitch if you give them a reason to trust what you have to say.
Other methods of advertising are struggling. Banner ads straight out don’t work anymore while pay per click ads that go to a sales letter or main website are mostly unreliable.
Reaching out with content marketing is simple. Create a report or a series of reports that you give away in exchange for an e-mail address. It’s critical that you make sure these reports are very high quality both in how they’re written as well as the level of information that is provided.
Offer these free reports everywhere. They can come at the end of podcasts, on a Facebook page, or make an advertising campaign on Twitter or Google to get people funneled to the free report. The follow-up e-mails you send should be mostly informational with a few sales pitches or promotions worked in.
Here you can have them contact you online or even call directly. This is the time where the high-quality content pays off because you have helped lead potential customers to the point where they’re ready to trust you and ready to spend money for your products or services.