Well, it’s really not so difficult. The first thing you need to do is to create something interesting. Write it, draw it, or photograph it, then post it all together for the world to see. That part’s probably already done, which is great because it is by far the most important step to a popular website.
The second thing you need to do is make sure you are giving search engines what they need to index your content. Major search engines like Google, Yahoo, and MSN actually look at your pages in a very simple way. Images and fancy effects get ignored, and all the textual information gets stored and analyzed. If you’re wondering how services like Google Image Search work, they look for text, too. That means if your page relies on images, you need to describe them. Visible descriptions are great, but just as handy are comments added to a little HTML feature called the ALT attribute, which looks like this in an image tag:
The ALT text is part of what search engines will look for, and it is also what gets displayed if you hover your mouse over the image for a few seconds. If the image later gets broken, or the page needs to be read off the screen to a blind person, ALT text gives people something to fall back on.
HTML provides a few other tags that allow you to hide information in your pages for search engines to find. One that you’re probably already using is the TITLE tag, which goes in the HEAD section of every page and specifies the title that will be displayed at the top of the browser window, in a user’s history, and in a page of search results. These titles don’t have to be very short, in fact they shouldn’t be. You have about 6 words to work with before Google gets annoyed, so put a quick tagline for your site right there in the TITLE tag. Here’s an example:Al’s Frisbee Emporium
Better: Al’s Frisbee Emporium – For all your flying disk needs
In the case of the second title, Al has clued Google in that his page is about both “Frisbee” and “flying disk”, so either of these terms might return a hit for Al’s site.