Guinness Smart Marketing

Creating items that become collector’s items. I believe all Disney, McDonald’s, and Guinness promotional items become collector’s items. Back in the day if you went on a tour at the Guinness Brewery in Dublin they gave you a spot of Guinness that became a collector’s item. I have had my spot of Guinness for over 14 years.

Spot of Guiness

This snippet is from Marketing Week in March 2017

When you think of Guinness it’s easy to imagine a pub full of distinguished middle-aged drinkers complimenting the bartender for the thickness of his pour. Yet, according to Rory Sheridan, head of sponsorship for Diageo in Western Europe, the iconic Irish stout is now attempting to steer away from its specialist tradition and to resonate more with a younger audience.

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I am a digital marketer that got my start marketing my restaurant businesses in Costa Rica and San Juan del Sur, Nicaragua. I took my online marketing success and joined an elite online SEO Mastermind to learn SEO. These skills have allowed me to drive traffic and leads to my clients and other SEO’s websites. Now I am a digital nomad based out of Chandler, Arizona but spend much of my time in the Tropics.