Raise Your Brand Profile
Twitter is equipped with an advanced search functionality you can use to find relevant Twitter accounts and key influencers in your industry. Boost your brand profile by following and engaging with like-minded, high-profile brands and people on Twitter.
Know Who Among Your Twitter Followers Really Matter
Identify who among your followers are influential enough to lend credibility to your business. You should, of course, treat allyour followers graciously as they can all contribute to exposing your brand to more and more people. However, some of your followers are influential in their field and are far more likely to sway other people to give whatever you’re offering a try. You might want to interact with them regularly.
You can leverage the capabilities of analytics tools aimed at social media to know hot topics among your social media audience. These include 33Across, Brandwatch, and Topsy. You should also look into using Twitter tools, the likes of SocialRank, to recognize the who’s who among your followers.
Reach Out to Your Offline Customers
Your customers who don’t have Twitter accounts can connect with you through an SMS Twitter subscription. These customers can readily send a text message containing “Follow @[your Twitter handle]” to a particular code that the Twitter support page has detailed at support.twitter.com/articles/20170024.
To avoid annoying your mobile subscribers, create another Twitter account–that is still consistent with the branding you’ve implemented on your main account–for which to deploy around two to three important tweets per week.
Don’t Tweet Like a Bot
You should keep track of relevant topics on Twitter and increase your visibility using hashtags. But use hashtags sparingly. Stuffing all your tweets with one hashtag after another makes you look ludicrous and spammy.
Listen, Learn, and Participate
Find out what your target audience considers to be the pressing issues in your industry. Then tweet solutions. If it’s possible to relate your proposed solutions to your product offerings, then say so.
You might want to regularly search your company’s name and other related keywords. Attend to your unhappy customers and offer help. Also, always make it a point to stay relevant on social media. Participate in ongoing Twitter discussions, and offer helpful information.
Exploit Shareable Visuals
Images and text make your tweets more share-worthy, so use them. The stunning image previews that show up on your followers’ feeds are effective attention grabbers.
Gain more exposure and site traffic by being retweeted. If you are consistently tweeting information that resonates strongly among your followers, then you won’t have any problem getting retweets. However, you can also speed things along through services such as JustRetweet.
Avoid Making Direct Sales Pitches
Twitter is not the platform for your blunt sales pitches and endless links to your different product pages. It is a powerful social media platform for customer engagement. It is where you are supposed to build your audience and turn them into paying customers through an occasional, well-placed call to action. Instead of bombarding people with spammy tweets about your latest sales promotion, tweet about solutions to some common issues relevant to your industry and dole out information that is helpful to your followers.