Can you really build your company and product in 140 characters or less? Believe it or not, you can.

Companies large and small are discovering the wealth of benefits Twitter has to offer. These companies are actively growing their Twitter presence to communicate with their customers, investors, employees and potential candidates on a direct level.

But it isn’t just businesses utilizing Twitter. Job seekers are actively using Twitter to reach out to the companies they want to work for also. Professionals are creating profiles on Twitter that showcase their expertise, portfolio, opinions, and personal character to attract the attention of recruiters, hiring managers and potential customers.

Twitter allows the user to get their point across in a brief statement, so what you say needs to count, especially if you are trying to get the attention of a potential employer.

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If you’ve been using Twitter since the start you are probably already a seasoned pro at how to use the social networking site to your advantage. But even if you’re brand new to Twitter, or just picking your account back up again, you can still use the site like a pro. Here’s how to use Twitter to bring your product to potential clients, or snag the job of your dreams.

  1. Setting Up a Twitter Account. Twitter profiles are simple to create and update. You can update them through twitter.com or through your cell phone if you have that capability.

@name: Chose a name for your account that stands out, yet is still professional. If possible, use part of your real name or your business’ name.

Image: Post an image that is appropriate to you or your business. Try using a clean head shot, logo or an image that tells the person looking at it who you or your business are. A sweaty picture of you playing paintball doesn’t tell a potential client what your business is about.

Description: While you can only tweet in 140 characters or less you get a little more room on your description. In 160 characters or less you need to sell yourself or describe your business. Keep it brief and highlight your accomplishments. Are you a CEO? Customer service professional? Have the lowest prices in the area? This is the area to highlight that in. Most professionals will list their role in the company, ambitions or hobbies and family if space allows.

Background: Choose a background design or image that complements you as a person or your business. While people will see your profile picture, your background will hit them as soon as they open your page. Twitter supplies basic templates in the Design section of your account page and you can find images online through sites that offer public domain images and sites that you pay for the image.

 

  1. Using Twitter on Your Mobile Phone. The fastest growing way for anyone to participate in Twitter is through their cell phone. While companies and professionals still use Twitter’s main website to check in daily, downloading an app for your smart phone allows you to update clients or recruiters on the go. Twitter is available on iPhone, Android, and Blackberry and downloading the app through their respective app stores is easy and free. Twitter on the go is great for professionals at tradeshows and conferences, even allowing the user to upload images in real time. You can also stay connected or network with others visiting the same events as you.

 

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  1. Using Twitter on Your Mobile Phone. The fastest growing way for anyone to participate in Twitter is through their cell phone. While companies and professionals still use Twitter’s main website to check in daily, downloading an app for your smart phone allows you to update clients or recruiters on the go. Twitter is available on iPhone, Android, and Blackberry and downloading the app through their respective app stores is easy and free. Twitter on the go is great for professionals at tradeshows and conferences, even allowing the user to upload images in real time. You can also stay connected or network with others visiting the same events as you.

 

 

  1. Learning the Twitter Lingo. Twitter enables and encourages you to interact with others around the world. While anybody could set up a Twitter account you need to know the terminology and lingo to stay connected with the people you want to see you. In the first days and weeks of using the site you should familiarize yourself with how the site works and post about 2-6 tweets daily with information you want others to know.

The best way for job hunters or business owners to bring their message to recruiters and clients is by tweeting information relevant to the industry you want to be seen in. Use hashtags (#) before keywords to draw attention to the subject matter or important points in your message that you might not have been able to get across in your tweet. For example, if you’re a professional writer you can use the hashtags #writing and #freelance. That way, if others are searching for tweets about writing or freelance opportunities, they can find your tweet.

  1. Focus on Your Followers. Beyond tweeting with hashtags, your next priority is to chose followers to grab their attention. Target hiring managers or other CEO’s in your industry to draw their attention to your Twitter account. Keep them up-to-date with what’s happening at your company, industry trends, or letting them know about your updated resume. Use their tweets stay up-to-date with what’s relevant, learn about them and their company assess the corporate culture through other employee’s accounts.

If you capture their attention, and they follow you back, you then have the opportunity to send them a Direct Message of 140 characters. Be professional in what you say when you introduce yourself and ask for what they are looking for in an employee.

  1. Know the Rules. Now that you have the basics of Twitter, keep these rules in mind:
  2. Remember that tweets live forever, so don’t say anything you think is unprofessional.
  3. Don’t be a know-it-all or withhold your knowledge. Twitter is all about sharing and interacting with others.
  4. “Follow back” someone who follows you if you feel that contact can help you.
  5. Always respond to anyone who tweets you and engage in the conversation.