Your website is extremely important, as you need to convince business owners that you are legitimate. Tech businesses, along with graphic designers and advertising agencies, are often judged by the quality of their sites. Tech-savvy entrepreneurs are expected to be at the cutting edge, so ensure your site is up to date and informative, and ranks for the appropriate local terms.
Logo and Branding
A logo, along with other branding opportunities, helps position you in the marketplace. Some local SEO companies try to establish credibility by indicating they are a professional operation. Alternatively, other businesses market themselves as approachable freelance experts, with the aim of building rapport based on personality. Your branding should correspond to the type of business you are trying to create
Lead Generation Tool
A lead generation tool should bring in more prospects than you would get from a basic list of contact details. One example is to offer an SEO guide for beginners, adding subscribers to an email sequence that promotes your services. Another valuable tool is an SEO audit facility, either performed manually or by using a white label product. The audit will indicate any issues with a website, allowing you to promote your services while helping the prospect.
Most clients will not be willing to agree a contract without meeting you. A sales presentation, whether online or face to face, should be created to close sales and inform clients. As you gain more clients, you can optimize the presentation with the new knowledge you gain.